This month kicks off the 30th anniversary of March Frozen Food Month. The National Frozen & Refrigerated Foods Association (NFRA) is encouraging customers to “Discover a Whole New World of Frozen” through a partnership with DreamWorks Animation for the theater release of “The Croods.”
Over the weekend, a three-page FSI with 36 million circulation dropped in newspapers across the country announcing March Frozen Food Month offering coupons from sponsoring brands. The FSI also encourages consumers to enter the DreamWorks Family Adventure Sweepstakes hosted on NFRA’s EasyHomeMeals.com consumer website.
Fans of NFRA’s Easy Home Meals Facebook page will have a chance to win the Freezer Giveaway courtesy of Hussmann. A Hussmann 6.73-cu. ft. glass top freezer will be awarded each week during March. The giveaway ends March 29.
The Mr. Food Test Kitchen appeared in the frozen food aisle Monday, telling viewers to watch for special deals throughout March and whipping up a “quick and easy” recipe. The syndicated show airs on local news broadcasts in more than 120 markets, with four to six million viewers tuning in daily. Millions more consumers can view the show and recipe on the mrfood.com website.
This year NFRA is enhancing its efforts as part of a frozen food PR campaign. There will be traditional, digital and social media outreach and activity throughout the month. NFRA will be releasing an infographic full of “cool” frozen food facts in early March. A video depicting frozen foods’ progression through the Farm to Fork story will be pitched to national media and shared on the Easy Home Meal’s social properties in mid-March.
Cool Food panelists Estela of Weekly Bite, Alison of Ingredients, Inc. and Angie of Eclectic Recipes will be sharing frozen food recipes and tips on their blogs as well as representing NFRA in various media outlets in support of March Frozen Food Month.
NFRA has developed a toolkit for its members to help them utilize all the resources available for the month including key messaging, a template release and suggested social media posts. The toolkit will continue to be updated as the infographic, video and other resources become available so members can share them on their own websites and social media properties. For more information, call NFRA at 717-657-8601.
NFRA is a nonprofit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, Pa., NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion and October Cool Food for Kids educational outreach initiative. NFRA holds the annual National Frozen & Refrigerated Foods Convention in October.
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