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MarketingNATLKellogg’s Online Hub, Dias Grandiosos, Targets Latina Moms

Kellogg’s Online Hub, Dias Grandiosos, Targets Latina Moms

Moms, young and old, often turn to their own mothers (and extended family) for advice, and now Kellogg’s is extending that community by bringing... read more

MarketingNATLMaxwell House Is Revamping Brand

Maxwell House Is Revamping Brand

Maxwell House is revamping its 121-year-old brand with new package graphics, a new logo and new product varieties. The rollout is being supported by a... read more

MarketingMWEnergetic ‘Happy Days’ Lipari Food Show Kicks Off The Year

Energetic ‘Happy Days’ Lipari Food Show Kicks Off The Year

“Happy Days” was the theme this year for the Lipari Food Show, held April 9 in Novi, Mich. To set the Happy Days mood, shiny, new-looking 1950s-era... read more

MarketingNATLCelebrity Chef Doreen Colondres Becomes Bumble Bee’s Brand Ambassador

Celebrity Chef Doreen Colondres Becomes Bumble Bee’s Brand Ambassador

Bumble Bee Foods is partnering with Hispanic celebrity chef Doreen Colondres as the brand’s exclusive chef partner and brand ambassador. Colondres, a... read more

MarketingNATLColumbus Foods, Fabio Viviani Hit The Road To ‘Meat Up’ With Fans

Columbus Foods, Fabio Viviani Hit The Road To ‘Meat Up’ With Fans

Two Italian favorites are teaming up, as “Top Chef” fan-favorite Fabio Viviani joins Columbus Foods for its “Meat Up” food truck tour,... read more

MarketingNATLTic Tac Mints Launches Site For Fans To Customize, Share Virtual Pack

Tic Tac Mints Launches Site For Fans To Customize, Share Virtual Pack

Tic Tac Mints says it is offering fans an opportunity to shake things up with the launch of TicTacMyPack.com, a microsite that will allow fans to create... read more

MarketingNATLConsumers Find Value In Technology-Based And Traditional Marketing But Demand ‘Return Engagement’

Consumers Find Value In Technology-Based And Traditional Marketing But Demand ‘Return Engagement’

A consumer panel discussion during the 2014 Inmar Forum, hosted by Winston-Salem, N.C.-based technology company Inmar, brought out commentary from the... read more

MarketingNATLKozy Shack Names Official Grandma

Kozy Shack Names Official Grandma

Kozy Shack has revealed its first Official Grandma—a one-of-a-kind representative who knows the simple goodness of pudding made right, according to the... read more