Crunch Pak Heads To Broadway With Electronic Billboard
Crunch Pak, a leader in fresh sliced apples, is headed for a yearlong run on Broadway as the company participates in a marketing campaign that puts its... read more
MilkPEP Launches Katie Couric Milk Mustache Ad For Mother’s Day
Award-winning journalist, best-selling author, well known cancer advocate and talk show host Katie Couric finds breakfast to be the perfect time to model... read more
Peanut Patch Sponsoring Sprint Cup Driver Ragan In Saturday Race
Peanut Patch is sponsoring NASCAR Sprint Cup Series Driver David Ragan, fresh off his win at Talladega Superspeedway, in the Bojangles’ Southern 500... read more
San Fran Sues Monster For Marketing To Kids Despite Alleged Health Risks
San Francisco City Attorney Dennis Herrera has filed a lawsuit against Monster Beverage Corp. for allegedly violating California law with its marketing... read more
Ruffles Introduces Ruff McThickridge As Part Of New Marketing Campaign
Ruffles potato chips, one of the flagship brands from PepsiCo’s Frito-Lay division, is about to unveil a new cast of characters. Enter Ruff McThickridge... read more
Waldo Hidden On Wrapper Of New Chocolate Bar
Praim Group, the food licensing, marketing and distribution company, announced on Monday its agreement to create and distribute a line of all-natural chocolate... read more
KCBS, Under New Ownership, Becomes BeaconUnited Cincinnati
Former KCBS CEO and owner Sarsgard has left the company Co-Sales Co. of Arizona and Carlin O’Brien of Illinois, along with John Rutherford and John Schipper... read more
New CPG Marketing Tool Incents Shoppers To Buy Healthy
A new promotion and loyalty program for CPG companies looking to increase sales of their healthy brands is being launched. The program is unique because... read more
