Healthy Food Brands introduces new Angry Birds™ Fruit Snacks and Gummies based on the worldwide puzzle Internet game sensation.
These new snacks feature a variety of characters from the Angry Birds mega hit gaming app which has achieved more than 100 million downloads on the world’s most popular mobile and computer gaming systems including Android™, Apple® iPhone®, Windows, PSP/Playstation, MAC OS and Google Plus.
In Angry Birds, players use a slingshot to control a flock of multi-colored birds that are attempting to retrieve eggs that have been taken by a group of evil green pigs. On each level, the pigs are sheltered by structures made of various materials such as wood, ice and stone, and the objective of the game is to eliminate all the pigs in the level.
The Healthy Food Brands Angry Birds packaging features the look and feel of Rovio Entertainment’s smash hit.
Made with fruit juice, all products are fat-, nut- and gluten-free, and are available in cherry, lemon, raspberry, apple, grape and strawberry flavors.
Angry Birds Fruit Snacks are packaged in 2.25- and 5-oz. peg bags with SRPs of 89 cents and $1.59, respectively as well as 10 packs with individual .9-oz. pouches.
Angry Bird Gummies are available in 3.5-oz. theater boxes with an SRP range of $1.29 to $1.69. Gummies also come in 5-oz. peg bags with a SRP range of $1.49 to $1.69. Each pack features four collectible looks showcasing the Red, Yellow, and Blue Birds as well as their arch enemy Green Pig.
The products are available in mass market retail outlets including Walmart, Kroger, 7/11, Justice, Dylan’s, Blockbuster and Toys R Us.
Angry Birds is a trademark of Rovio Entertainment.