Valpak, a leader in local print and digital coupons, will expand its reach further by making its coupons available on CheckPoints, an app that gives shoppers access to discounts and savings right when and where they need them.
CheckPoints, “The App that Pays You Back,” allows consumers to check in and earn rewards for scanning product bar codes at grocery stores, drug stores, restaurants and more, thanks to location-based service technology. The company’s newest version 3.0 for iPhone now features Valpak coupons, which are found under the “deals” icon.
“Valpak is always looking for innovative ways to engage consumers with relevant savings,” said Nancy Cook, VP of digital business. “Mobile devices not only reach consumers on the go, but also provide a unique opportunity to create real time experiences between consumers and our advertisers.”
“We’re seeing a once-in-a-generation shift in media consumption, and mobile devices are at the forefront as a resource for shoppers in the store. For these consumers, CheckPoints is like a shopping Swiss Army knife,” said Todd Dipaola, president and co-founder of CheckPoints.
“Valpak has long been regarded as a leading resource for shoppers, and we’re pleased to bring the value of the Blue Envelope to our savvy mobile consumers,” he added.