Coral Gables, Fla.-based Del Monte Fresh Produce and the Miami Heat have entered into a sponsorship agreement, and Del Monte® will be the “Official Fresh Fruit of the Miami Heat” for the next three years.
In addition to collaborating on advertising and promotional programs, Del Monte Fresh and the Miami Heat will work together to support several south Florida community outreach events such as the Heat Season of Giving, the Miami Heat Family Festival, and the Heat Back to School Event. Also, as the official sponsor of the “Fresh Fan Poll” on the Heat Facebook page, Del Monte Fresh will sponsor a six-week online promotion designed to encourage healthy living.
“We are thrilled to be associated with an iconic, championship sports organization who has not only become winners on the court, but off the court as well,” said Emanuel Lazopoulos, SVP of North American sales, marketing and product management of Del Monte Fresh Produce. “This collaboration will reinforce the Del Monte brand in southeast Florida, where both organizations are based, and will help us in our local community involvement efforts. We will also have the opportunity to reach the millions of Heat fans worldwide.”
“By supporting healthy eating and active living, it is clear that both organizations share important core values. The Miami Heat is proud to be associated with the Del Monte brand,” said Eric Woolworth, president of business operations for The Heat Group.
