The Food Marketing Institute (FMI) has announced the inaugural FMI Supermarket Chef Showdown™, a unique cook-off competition exclusively for culinary professionals in the food retail industry.
The contest is designed to promote the value and culinary expertise present in supermarkets and grocery stores, and FMI predicts the competition will be a premier event for supermarket food professionals nationwide. Part recipe contest, part taste-testing competition, it’s a one-of-a-kind opportunity for culinary professionals in the food retail industry to pit their know-how and skills against others in the field, FMI said.
All supermarket culinary professionals are invited to submit original recipes that will be judged by a panel of celebrity judges at an event emceed by Phil Lempert, the Supermarket Guru®. Five finalists in each of four categories (ethnic, health and wellness, family meals and indulgent) will be invited, as guests of FMI, to prepare their winning recipes at FMI2012 in Dallas May 1- 3.
In addition, the winner of each category will be awarded $1,000 and the “Grand Chef” winner will receive a trip to a CIA Boot Camp Experience.
All finalists, and the companies they work for, will be recognized at the FMI2012 show in front of 25,000 industry insiders and the media.
The deadline for submitting recipes is March 15.
To find out more and to register, visit www.supermarketchefshowdown.com or call the Chef Showdown Headquarters at 1-800-352-4658. Informational flyers for the Supermarket Chef Showdown can be downloaded at:
http://www.supermarketchefshowdown.com/SupermarketChefShowdown.pdf
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The title sponsor is McCormick & Co., and other brand sponsors are Anheuser-Busch, Campbell Soup Co., ConAgra Foods, The Hershey Co., Kraft Foods Global, Pictsweet and the J.M. Smucker Co.
