Last updated on September 7th, 2012 at 11:22 am
America’s No. 1 wine with fruit brand, Arbor Mist®, ushers in spring with the announcement of a new and innovative way to enjoy its great-tasting wines: frozen. Known for its crisp and refreshing wines with natural fruit flavors, Arbor Mist is introducing three easy to enjoy frozen wine cocktails in single-serve 10-oz. pouches—Blackberry Merlot, White Pear Pinot Grigio and Strawberry White Zinfandel. These new frozen wine cocktails are available nationwide just in time for outdoor entertaining for a suggested retail price of $1.99.
Arbor Mist is the 14th largest overall wine brand by volume in the U.S., purchased by more than eight million adults and commanding more than 80 percent of the wine with fruit category. The launch of Arbor Mist’s Frozen Wine Cocktails propels the brand into one of the fastest growing segments in the wine and spirits industry today—ready-to-drink pouches. Over the past year, this hot segment has grown significantly by more than 250 percent in measured U.S. food and drug retail outlets.
“Arbor Mist takes great pride in offering our consumers new and innovative products created directly from their insights and preferences,” said Amy Martin, marketing director. “We’re thrilled to expand our product collection with this refreshing, novel way to enjoy our wine. We’re eager for both new and tried-and-true Arbor Mist consumers to taste our product in this unique, fun format.”
Perfect for a patio party, pool day, barbecue, celebratory event or evening with friends and family, Arbor Mist Frozen Wine Cocktails require no mixing of ingredients, ice or blenders—just freeze, squeeze and enjoy. Simply place the liquid pouch in the freezer for five hours, gently massage, tear open the top, squeeze to pour into a glass and enjoy a smooth frozen wine cocktail with all the great taste and same alcohol level as Arbor Mist Wines.
