Equipment & Technology National

Shopko Partners with Wishabi to Launch Digital Circular

Shopko Stores Operating Co. LLC in partnership with Wishabi has launched its new digital circular.

Accessible at www.shopko.com, the digital circular immediately highlights Shopko’s weekly deals. Wishabi’s patent-pending technology allows consumers to quickly discover the best deals, get reviews and ratings and shop directly though the digital circular across all their favorite devices. Using discount filters, consumers can browse deals by percentage off, and utilizing circular categories, consumers can easily find the products they’re looking to buy.

“The launch of the new Shopko digital circular will provide our customers with an exciting, interactive online shopping experience,” said Paul Jones, Shopko chairman, president and CEO. “More intuitive navigation, improved graphics and the additional functionality combine to create a digital circular that’s fun, quick and easy to browse and shop.”

“American consumers are amongst the world’s highest users of circulars for deal-hunting and retailers continue to rely heavily on circulars to drive in-store traffic. However, a growing issue among merchants is that the high-growth, digital consumers—the 18- to 35-year-olds—increasingly tune out their print circulars,” said Wehuns Tan, CEO of Wishabi. “The time has come to provide an eco-friendly, highly efficient and eye-catching way for consumers to view circulars online and from their mobile and tablet devices. Similar to the way that Google revolutionized the digital map, Wishabi’s intuitive and engaging experience is reinventing the way that consumers interact with circulars.”

Founded in 1962 and headquartered in Green Bay, Wis., Shopko Stores Operating Co. is a $3 billion retailer that operates nearly 350 stores in 22 states throughout the Midwest, Mountain, North Central and Pacific Northwest regions.

Retail formats include 134 Shopko stores; five Shopko Express Rx stores, a convenient neighborhood drugstore concept; and 10 Shopko Hometown locations, a smaller concept store developed to meet the needs of smaller communities.

Shopko is in the process of converting more than 170 recently acquired stores and pharmacies to the Shopko brand.

Toronto-based Wishabi says its mission is to “fundamentally improve how people discover, view and share circular content across all devices and through their social networks.”

Currently serving more than 700 merchant and media partners, Wishabi has reach to more than 90 million North Americans.

 

About the author

Kristen Cloud

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.

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