Kroger Signature Store Opens In Fort Worth

A new Kroger Signature store, which includes a fuel center, has opened in Fort Worth, Texas, according to NewQuest Properties. The shopping center, called The Shops at Timberland Crossing, is located at the northeast corner of Timberland Road and North Beach at 12600 North Beach St. The 100,000-s.f. Signature store, which is the first store of its kind that Kroger has built from the ground up in the Fort Worth area, anchors the center that consists of approximately 20 acres, including three pad sites and 21,000 s.f. of additional retail space. Other tenants in the center thus far include Bank of America, McDonald’s, Pizza Hut and Great Clips.

The Kroger Signature concept places more emphasis on an interactive customer experience and offers more natural and organic foods, chef-prepared meal solutions, and ethnic and gourmet food choices. Along with the fuel center, the new store features a pharmacy and offers a vast wine and beer selection. Kroger currently has 30 Signature stores in the Dallas-Fort Worth market.

“We have served the city of Fort Worth for many years with five stores,” says Gary Huddleston, consumer affairs director for Kroger. “We remodeled several locations in the city to Signature stores some years ago, but we’re excited to build this location from the ground up to better fit the needs and wants of the growing population in that area.”

NewQuest has worked with Kroger to complete a Signature store at the Fort Bend Town Center in Missouri City, Texas, as well as a Kroger Marketplace store at Brazos Town Center in Rosenberg, Texas.

“NewQuest was honored to be a part of Kroger’s Fort Bend Town Center project,” says Jay Sears, partner for NewQuest Properties. “NewQuest has worked with Kroger for many years and we look forward to assisting them in their continued expansion plans.”