Last updated on August 29th, 2022 at 02:05 pm
Summer and 7-Eleven® stores’ frozen Slurpee® drinks is as all-American as, well, baseball and hot dogs…the Fourth of July and cookouts…amusement parks and big box-office movies. And free Slurpee drinks? That’s a tradition that Americans have come to love as well, 7-Eleven says.
Once again, 7-Eleven is celebrating its birthday on 7-Eleven Day—today, July 11; participating stores in the U.S. and Canada will give away free 7.11-oz. Slurpee drinks between 11 a.m. and 7 p.m., local time.
“7-Eleven Day, or free Slurpee Day, gets bigger and more popular every year,” said Joe DePinto, 7-Eleven president and CEO. “This year we expect to give away seven million Slurpee drinks, more than ever before, beating last year’s offer by two million. On July 11, we at 7-Eleven will recognize our 85th year as the retail leader of convenience, and it will mark the 45th birthday of our iconic drink—the Slurpee. But the day is also when we do something special to thank customers for their support and welcome new guests.”
“This is a tasty way to get Slurpee lovers to sample our refreshing summer flavors, especially our new sugar-free Slurpee Lite™,” said Laura Gordon, 7-Eleven VP of brand innovation. “And, we plan to keep the fun rolling on all summer long. For example, during July, we offer the new flavors of Fanta Sugar-Free Strawberry Banana and a delicious Fanta Lemon Creme along with our regular Slurpee flavors.”
7-Eleven has celebrated its birthday on July 11 for decades, but it wasn’t until its 75th birthday in 2002 that its stores began hosting coast-to-coast birthday parties with free Slurpee drinks for its customers.
“We kicked off the summer with SlurpFREE Day and the new Slurpee Lite right before Memorial Day, we continue the party on 7-Eleven Day, and the Big Summer Sweeps keeps the fun going all summer long,” Gordon added.
