Minute Rice Launches Four-Ingredient Meals With Four-Minute Steamers
Riviana Foods Inc., a leading distributor of rice, is debuting Minute® Steamers in the frozen food section, adding to its extensive family of rice products. From freezer to plate in four minutes, the Minute Steamers contains rice that is fully cooked in a self-ventilated bag.
To meet the growing demand of consumers who want to create a quick, simple and affordable meal while preserving taste and quality, Minute Rice, the first to introduce instant rice to consumers in 1949, developed Minute Steamers, which heats in the microwave in its own steamable bag packaging in only four minutes. Available in six rice varieties including Whole Grain Brown Rice, White Rice and a variety of flavorful mixes such as Broccoli and Cheese Rice, Spanish Rice, Fried Rice and Brown & Wild Rice with Vegetables, and one pasta variety—Macaroni and Cheese, Minute Steamers delivers fresh, fluffy flavorful rice/pasta that complement existing family favorite recipes or serves as the base for simple and delicious meals.
“Making the right food choices can be a challenge for families. It’s even more of a struggle when balancing a household and busy schedules,” said Paul Galvani, VP of marketing of Riviana. “Minute Steamers embodies our commitment to helping time-crunched families striving to put a homemade meal on the table and still deliver a meal that is healthful, affordable, convenient and flavorful.”
Minute Rice is distributed by Riviana Foods Inc., one of America’s largest processors, marketers and distributors of branded and private label rice products. Its principal brands include Minute, Success®, Mahatma®, Carolina®, Gourmet House®, Comet®, Adolphus® and Blue Ribbon®.