Supervalu Partners With Yowza!! On Mobile Couponing Program

Supervalu is making the mobile couponing app, Yowza!!, available to more than 1,900 independent stores. The new alliance means independent retailers supplied by Supervalu have the opportunity to offer the free Yowza!! app to their shoppers to receive real-time savings on in-store purchases.

The independent grocery stores supplied by Supervalu serve thousands of neighborhoods nationwide. As part of Supervalu’s continued mission to provide innovative products and services to the independent retailers, the company has teamed with Yowza!! to deliver even greater savings to shoppers, according to a news release.

“We are always looking for the next best way for the independent retailers we supply to offer more value to their shoppers,” said Teresa Chipps, Supervalu VP of marketing and education, independent business. “With Yowza!!’s ability to bring fast-paced savings to customers, we are confident we have found just that.”

While grocery coupons have had a longstanding appeal to bargain driven consumers, many shoppers now forgo the traditional paper coupon because of the time and energy needed to clip them.

“Yowza!! delivers digital coupons directly to shoppers’ smartphones while they are actually shopping in the store,” says David Teichner, CEO of Yowza!!. “We are incredibly excited to team with a forward-thinking company, like Supervalu, to enhance the success of their independent retailers and improve the shopper’s overall experience.”

The partnership is expected to garner greater customer loyalty and satisfaction with Supervalu-supplied independent retailers and widespread exposure of Yowza!!’s money-saving technology.

Anyone can download the free app for iPhones here.