Honey Maid Launches Honey Maid Grahamfuls
Honey Maid® has introduced new Honey Maid Grahamfuls filled crackers, a new snack made with real Honey Maid graham crackers in three varieties, including Peanut Butter, Peanut Butter & Chocolate and Banana Vanilla Crème.
“Parents tell us they love when their kids can be kids—creating, learning and exploring,” said Gary Osifchin, senior marketing director at Kraft Foods. “Parents also tell us they are looking for wholesome snacks for their kids that will provide nutrition and fuel for their busy days. With Honey Maid Grahamfuls, we are bringing a new way for kids to enjoy the Honey Maid graham crackers that parents know and love.”
The graham crackers in Honey Maid Grahamfuls are made with real honey and 100 percent whole grain offering 10 grams of whole grain per serving. Honey Maid Grahamfuls also are a good source of calcium and do not contain high fructose corn syrup or artificial flavors.
The launch of Honey Maid Grahamfuls is supported by a national advertising campaign developed by Droga5 New York. This campaign marks the first time Honey Maid has been on air in more than a decade.
Honey Maid Grahamfuls are located at grocery and superstores in the cookie and cracker aisle, for a suggested retail price of $4.19 per box. Each box contains eight individually-wrapped filled graham crackers.