Pear Bureau Northwest Hires Regional Marketing Manager

Pear Bureau Northwest has announced that Bob Catinella joins the company as the regional marketing manager responsible for the Mid-Atlantic and Northeastern U.S. territory.

Bob Catinella

Catinella brings a 27-year history of retail marketing and sales experience to the Portland, Ore.-based Pear Bureau, having lent his expertise to companies like Entenmann’s and Advantage Sales and Marketing where he developed national retail sales strategies for a client list that included Unilever, ConAgra, and SC Johnson among others. He most recently served as manager of retail sales for specialty food distributor Progressive Gourmet, where he helped boost sales by developing strategies for national accounts that included Costco, Kroger, Safeway, Wal-Mart, Whole Foods and many more.

“I am very excited to join the Pear Bureau Northwest. I am looking forward to using my skill set to contribute to an already dynamic marketing team. There is a tremendous opportunity for growth in the pear category nationally and I feel fortunate to be part of the organization that is making it happen,” Catinella said.

Kevin Moffitt, Pear Bureau Northwest president and CEO, said, “Bob is a great addition to our hardworking team of regional marketing managers. His extensive retail experience will be of tremendous value to Mid-Atlantic/Northeast retailers as they grow the success of their pear category.”

Catinella’s territory includes retail accounts in Connecticut, Kentucky, Massachusetts, Maine, Maryland, New Jersey, New York, Pennsylvania, Rhode Island, Tennessee, Virginia and West Virginia. He studied business management and computer science at the University of Massachusetts in Boston, and he lives in Sudbury, Mass., with his wife Mary and two children, Elizabeth and Brian. He enjoys time with his family and all sports. He also participates in the Pan Mass Challenge, a 175-mile, two-day bike ride to raise money for the battle against cancer.

Pear Bureau Northwest is a nonprofit marketing organization established in 1931 to promote the fresh USA Pears grown in Washington and Oregon, home to 84 percent of the U.S. fresh pear crop. The organization represents 1,600 growers and develops national and international markets for Northwest pear distribution.