Rita’s Italian Ice Introduces Secret Flavor Ice
Rita’s Italian Ice, the nation’s largest Italian Ice concept with more than 625 outlets in 19 states, has introduced Secret Flavor Ice and a Secret Flavor Facebook Sweepstakes in outlets across the U.S. Guests can sample the new Secret Flavor Ice and enter their guess on Rita’s Facebook page, and on Thursday, Aug. 23, the new Secret Flavor will be revealed.
Guests are encouraged to visit their local Rita’s to sample the Secret Flavor Ice and enter their guess via Rita’s corporate Facebook page www.facebook.com/RitasItalianIceCompany through Aug. 22. The winner will receive an Apple iPad® and daily winners will be selected to win Free Ice for a Year during the promotional period. Additionally, for every 1,000 new Facebook fans Rita’s gains during the promotion, one winner will receive a “Swag Bag” containing Rita’s merchandise.
“We wanted to engage our guests and what better way to do so than a Secret Flavor sweepstakes,” said Jonathan Fornaci, CEO of Rita’s. “Our guests love sampling our new flavors, now they have a chance to win great prizes by simply sampling the Secret Flavor and entering their guess via our Facebook page.”