Oreo Campaign Brings To Life Today’s Events With A ‘Twist’
History in the making? The “world’s favorite cookie” has captivated the nation with the Oreo “Daily Twist,” a ground-breaking campaign that illustrates the moments that are making history today through the eyes of Oreo.
Today marks the halfway point of the 100-day Oreo Daily Twist campaign, which creates a new digital advertisement in real-time every day that reflects the latest happenings, pop culture news, milestones or celebrations taking place in the world. The artwork for each day’s ad features unique creative using images of the iconic cookie and perhaps the usual Oreo sidekick—a glass of milk. Fans can find the Daily Twists, or submit a topic that they think should inspire a future Daily Twist, on Facebook.com/Oreo or Oreo.com/DailyTwist.
“Oreo is all about helping people rediscover the carefree innocence of childhood,” said Cindy Chen, director of marketing for Oreo at Kraft Foods. “The Daily Twist brings out the kid in all of us, no matter what your age, by giving you the chance to look at the world in a playful, more imaginative way.”
Daily Twists from the first few months of the campaign have illustrated topical news of national interest each day, including pride parades happening in major cities around the nation, a celebration of Bastille Day and news of the Mars Rover landing on the Red Planet. The campaign kicked off June 25 and will end Oct. 2. The Oreo Daily Twist marketing partners include DraftFCB (advertising), 360i (digital marketing), Weber Shandwick (public relations) and Mediavest (media).
Celebrating the kid inside—2012 and beyond
The Oreo Daily Twist is the latest way fans can celebrate their inner kid during the Oreo 100th birthday celebration. Fans can visit Facebook to share how they’ve let their inner child free by posting a photo, story or video to the Oreo Moments Gallery. The “Million Moments Meter” tracks submissions, one moment at a time, so fans can see what others are doing around the world. So far, Oreo fans have captured and shared more than one million moments this year.
In addition to sharing their moments on the Oreo Moments Gallery, Oreo Facebook fans around the world have the chance throughout 2012 to be featured for the brand’s “Birthday of the Day,” which spotlights a new fan on his/her birthday every day.