Nordaq Fresh Drinking Water Continues To Expand In U.S.
Officially flowing into the U.S. market, Nordaq Fresh, an environmentally conscious water purification system, is changing the way the hospitality industry—including restaurants, hotels, wineries and resort destinations worldwide—thinks about water, according to the company. Headquartered in Sweden and operating in more than 10 countries, Nordaq Fresh is led by husband-and-wife team Robert and Paulina Hahmann, whose family holds more than 40 years of collective experience in the water purification industry. The brand aims to offer a “fresh” perspective—educating consumers on how Nordaq Fresh water enhances the palate, illuminates the natural taste of food and beverages, and emphasizes ecological benefits toward the planet by using an in-house filtration unit to eliminate packaging and transportation-related costs, the company says. The company, already renowned in Europe, serves restaurants and hotels totaling more than 135 Michelin stars, including those recognized by San Pellegrino’s 50 World’s Best list for 2012.
Nordaq Fresh also supplies premier hotel destinations worldwide including Hotel du Cap-Eden Roc (France), Côte Saint Jacques (France), Grand Hôtel (Sweden) and Hotel Beau Rivage (Switzerland). In the U.S., Nordaq Fresh water currently is available at dining destinations like Daniel (New York), Le Bernardin (New York), Sotto (Los Angeles), The French Laundry (Yountville, Calif.), Quince (San Francisco), Morimoto (Napa, Calif., and Honolulu), Cedarbrook Lodge (Seattle) and The Culinary Institute of America at Greystone (St. Helena, Calif.). Nordaq Fresh water also is available in premier hotel, resort and event locations such as The Hollywood Roosevelt Hotel (Hollywood), The Royal Hawaiian (Honolulu), Meadowood (Napa Valley, Calif.) and The House of Sweden (Washington).
As the No. 1 independent restaurateur within Nordaq’s portfolio of more than 500 global establishments, the Thomas Keller Group—including Ad Hoc, Bouchon Restaurants, Per Se, and The French Laundry has reduced its carbon footprint by an average of 288,000 bottles per year of water since installing the Nordaq Fresh system. As the first advocates of the Nordaq Fresh system in America, Chef Thomas Keller says: “While there are many other water filter systems, Nordaq Fresh, through their innovative process, allows us to be environmentally responsible while still providing exceptional water. Equally impressive is their dedication to the same standards and integrity we have come to expect of ourselves at our restaurants.”
In the featured photo at top: Nordaq Fresh is led by Robert Hahmann who, here, is pictured during the Western Foodservice & Hospitality Expo held earlier this week in Anaheim, Calif.