Alliance Names Fecke Director of Category Management

Alliance Retail Group has appointed Joe Fecke to the newly-created position of director of category management. His most recent position was category manager of perishables at Dollar General Markets based in Goodlettsville, Tenn., where his responsibilities included pricing, planograms, and sales and margin achievement. He also served as retail district manager at Dollar General, overseeing the development of 30 new stores.

“We are excited to add Joe to the Alliance team. His experience and industry knowledge is invaluable in helping us build the most complete category management program in the independent industry,” said Joe Wolf, president of Alliance Retail Group.

Prior to Dollar General, Fecke was the sales support manager for the Fleming Cos. Inc. division in Warsaw, N.C., for one year. Before that, he spent 29 years with Winn-Dixie, progressing from store manager to retail district manager, category manager, and finally director of grocery, dairy and frozen food in the Atlanta region office.

Fecke and his wife Dale reside in Hendersonville, Tenn., and have two children, Allison and Patrick. A New Orleans native, he graduated from the University of New Orleans with a bachelor’s degree in management.

Fecke’s hobbies include saltwater fishing, LSU and New Orleans Saints football, and Atlanta Braves baseball.

Alliance is an advertising/marketing cooperative that represents 450 stores in 15 states and more than $2.5 billion in annualized retail sales. Together with its two subsidiaries, Alliance Data Management and Alliance Harsha Advertising, Alliance services more than 650 retail food stores across the U.S.