Del Monte is now offering 100% Fresh Hass Avocado Pulp in a convenient 4 pack of 2-oz. cups. The new value-added Hass avocado product is available for national distribution.
As fresh avocado consumption continues to increase, consumers are beginning to demand the fruit in an assortment of formats and on menus nationwide, according to a Del Monte news release. With creamy flavor, Del Monte Fresh Hass Avocado Pulp is a ready-to-eat and preservative and additive-free avocado product. The convenient 2-oz. cups are perfect for consumers on the go and just the right size for a quick sandwich spread, a school lunchbox, or a single-serve dip, the news release adds.
Each 4 pack has colorful, high graphics, nutrition information, and a QR code that customers can scan to get recipe and usage ideas.
“Avocado and fresh guacamole products have seen incredible growth in the last few years and there is still room for development,” said Dennis Christou VP of marketing, N.A. “The Del Monte Fresh Hass Avocado Pulp 4 pack is the perfect complement to our already popular whole Hass avocados. It is great for consumers who live fast-paced lives and don’t have time to prepare an avocado but still want that great fresh Hass avocado taste and nutritional benefits. It will also help initiate trial for those who may never have purchased avocados before and are not quite sure about how to pick, prepare or use them. We really see these value-added avocado products as a way to help increase sales and consumption for the entire avocado category.”
Del Monte Fresh Hass Avocado Pulp recently was given the Superior Taste Award with the maximum three stars by the International Taste and Quality Institute (iTQi). It also is available in a 2-pound pouch, an 8-oz. plastic tub and other packaging/sizing upon request.
The Del Monte 2-oz. 4 pack and other Del Monte fresh Hass avocado products will be on display at the Del Monte Fresh booth (No. 2602) during PMA Fresh Summit in Anaheim, Calif.
