M&M’S Will Return To The Big Game In February

M&M'S Ms. Brown

Ms. Brown will return during the Super Bowl in February.

M&M’S Brand will return to the Super Bowl on Feb. 3, 2013, with an all-new 30-second commercial during the first quarter, Mars Chocolate North America has announced.

Last year during “The Big Game,” M&M’S introduced the world to the original spokescandy—Ms. Brown—via a hilarious 30-second commercial co-staring fan-favorite spokescandy, Red. The spot scored with critics and fans alike, topping several “best of” lists, including YouTube’s Ad Blitz.

“We’re excited to be back on the world’s biggest stage,” said Roy Benin, chief consumer officer for Mars Chocolate North America. “The introduction of Ms. Brown will be a tough act to follow, so we’re planning to tap our colorful characters, as well as our irresistible chocolate to infuse some fun into the Super Bowl.”

M&M’S plans to reveal additional details regarding the Super Bowl spot in January.

For additional information regarding M&M’S, visit www.facebook.com/mms or www.mms.com.

About The Author

A 10-year employee of The Shelby Report who writes for and about food. In previous lives, she worked at a police department in Texas and an amusement park in Arkansas. She also was a newspaper publisher for more than a decade. Not sure which of those qualified her for this job.

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