Albertsons Media Collective, the retail media arm for Albertsons Companies Inc., has launched its onsite incrementality measurement, a new capability designed to help advertisers better understand the true impact of their retail media investments. As brands increasingly prioritize incrementality as a key performance indicator, the solution provides insight into how onsite display media is driving […]
Category: Marketing News
Posted inIndependent Store News, Feature, Featured News, Marketing News, News, West
How Swensen’s Markets Built A Social Media Sales Channel That Rivals Any App
Idaho independent’s ‘Social Deal’ program turns Facebook comments into a weekly reservation system – no app, no platform fees, no problem. When Swensen’s Markets posted a deal on 50-pound boxes of Idaho russet baking potatoes to its Facebook page in mid-February, the family-owned grocer likely expected a solid response. What it got was a flood: […]
Posted inOnline Grocery Technology, Marketing News, Merchandising News, News, Southeast
Winn-Dixie Same-Day Delivery Via Amazon Now Covers Most Of Florida
Amazon and Winn-Dixie have expanded their grocery delivery partnership, bringing same-day service to the majority of Florida households. Seven months after a pilot program in Jacksonville and Orlando, the service now covers about 100 cities and towns in the Sunshine State and South Georgia. The latest expansion adds major metropolitan areas, including Miami, Fort Lauderdale, […]
Posted inMarketing News, National, News, Walmart
Walmart, Sam’s Club Launch Annual Fight Hunger. Spark Change. Campaign
Walmart and Sam’s Club have launched the 13th annual Fight Hunger. Spark Change. campaign at all U.S. stores and club locations. The cause marketing initiative runs through May 3, with the goal of providing people facing hunger access to food and resources through Feeding America’s network of local food banks. Since its inception in 2014, […]
Posted inIndependent Store News, Featured News, Marketing News, News, Northeast, Tops Friendly Markets
Tops Friendly Markets Launches MoolahVille Cash Back Rewards Program
Tops Friendly Markets is rolling out MoolahVille, a new rewards experience running through May 23 across all 147 stores. The program lets shoppers earn “Moolah” coins through everyday purchases and redeem them for unlimited $10 rewards cards, with an online component offering additional prizes including free groceries for a year. The program works on two […]
Posted inGrocery Research, Marketing News, National, News
Study Finds Food Affordability Rivals Taste As Top Purchase Driver
Food affordability has pulled even with taste as the two most important factors consumers consider when buying food, according to a new national survey from Stratovation Group and food and agriculture communications agency Inspire. More than half of respondents said rising food prices have strongly affected how they buy food at grocery stores or restaurants. […]
Posted inMeat/Seafood/Poultry, Marketing News, National, News
BAP Launches Responsible Seafood Campaign With Save Mart
Best Aquaculture Practices (BAP) has launched its “Seafood You Can Trust” marketing toolkit with The Save Mart Companies, deploying the campaign across all Save Mart and Lucky stores in California. What the toolkit includes The toolkit is a customizable campaign with a suite of assets – including in-store signage, digital banners, social media content and […]
Expert Article
Innovation: The Key To Longevity For Natural And Specialty Brands?
What role does innovation play in helping natural and specialty brands achieve long-term relevance and growth? Natural and specialty brands face increasing pressure to innovate not just to stand out, but to survive. Innovation has become critical for two main reasons: consumers demand better-for-you products with attributes that don’t currently exist in the category, and […]