Kari Knowlton has joined greeting card publisher Avanti Press as director of business development. She comes to Avanti following an eight-year career in the greeting card industry starting at Marcel Schurman, later called Papyrus and renamed Papyrus-Recycled Greetings (PRG) after its acquisition in 2009 by American Greetings. Knowlton’s most recent role was as a director of business development at PRG.
“Kari has a strong track record of helping retailers achieve their sales goals with a branded, contemporary product strategy,” said Chip Owen, EVP at Avanti Press. “Kari’s talents are a nice fit for Avanti’s long-term plans for growth in the North American retail sector.”
Knowlton, a native of Nashville, Tenn., is a graduate of Samford University where she earned her Bachelor of Arts in merchandising and business management.
Founded by Rick Ruffner in 1980, Avanti Press is a Detroit, Mich.-based publisher of the Avanti and A*Press greeting card collections. The company presents its everyday and seasonal card collections in leading regional and national retail outlets as well as independent retail outlets throughout the United States, Canada, United Kingdom and other countries worldwide.