Make no mistake—we’re living in the Great Age of Snacking. One doesn’t have to look too long or hard to find headlines about Americans’ snacking behaviors and the promise of opportunities for food and beverage manufacturers and food retailers. The rise of snacking occasions can be culturally intertwined with the growth of eating-alone occasions and the decline in family eating.
It seems like another lifetime ago when snacks were considered a “special treat,” a reward reserved primarily for children. Not so today. Snacking is not just for children, and nearly any food and beverage can be a snack. To get a snapshot view on America’s snacking behaviors, The Hartman Group surveyed members of HartmanSalt.com and pulled a few interesting nuggets of data from the group’s Eating Occasions Database.
To begin to grasp the profound change in America’s eating behavior and practices, take a look at visual results from the online survey of American consumers as depicted in the infographic below.