A longtime leader in the specialty Asian produce category, Frieda’s presents its recommendations for retailers to ring in the “Year of the Snake” with a range of products, including Baby Bok Choy, Lemongrass, Oroblancos, Pummelos, Kumquats, Daikon, Young Coconuts, Rambutan, Won Ton Wrappers, Kim Chee and many more.
Beginning Feb. 10, Asian cultures around the world will be celebrating the 15-day long tradition to welcome in the Year of the Snake—which represents intuition and refinement in the Chinese Zodiac. Families and friends will gather over special feasts with foods to symbolize abundance, wealth, longevity and good fortune.
Frieda’s is working with several clients to build festive in-store promotions during the first weeks of February. In addition to educational resources for produce staff, Frieda’s provides key merchandising recommendations as well as artwork for Chinese New Year POS signage.
Since 1973, Frieda’s has worked with produce retailers to promote Asian produce specialties for Chinese New Year.
“It’s one of the biggest food-centered holidays after Thanksgiving, so it’s a great opportunity for retailers to boost produce sales,” said Karen Caplan, president and CEO of Los Alamitos, Calif.-based Frieda’s.
Interested retailers can contact Frieda’s for promotional ideas, products and marketing tools.
Frieda’s also will launch a Chinese New Year “Red Envelope” promotion on its Facebook page, where consumers can sign up to receive Frieda’s dollars in traditional red Chinese gift envelopes.