Katy Perry And Popchips Introduce Katy’s Kettle Corn
Singer-songwriter Katy Perry and Popchips are introducing the newest addition to Popchips’ award-winning line of snacks—Katy’s Kettle Corn, a sweet and salty popped corn chip debuting at most Target stores nationwide this month and at select retailers next month.
Shortly after joining the Popchips family in July as an investor and creative partner, Perry expressed the desire to create a signature Popchips flavor.
“Popchips had never ventured into sweet territory before, but I wanted to add my personal touch when creating a flavor,” said Perry. “So I rallied behind the idea of kettle corn. When I snack, I crave a little bit of sweet and a little bit of salt, but I had yet to find a healthier way to satisfy those cravings. When Popchips first approached me to be an ambassador, I thought, ‘hey, this is my chance to create my snacking desire.’ After a series of intensive taste tests, I’m proud to introduce the best of both worlds, and my dream snack realized—Katy’s Kettle Corn.”
Perry also put her own twist on the packaging, from the pink and purple colors and spotlight to the heart over the “i” in the Popchips logo.
“When Katy Perry became the new face of Popchips and an investor we were thrilled. When she told us she wanted to create her own flavor, we couldn’t wait to get started,” said Keith Belling, co-founder and CEO of Popchips. “Through the process we got a first-hand look at the drive, passion and attention to detail that’s helped turn Katy Perry into a global popstar. And Katy’s Kettle Corn is a delicious reflection of her unique personality and continues Popchips’ position as a leading innovator in the snack aisle.”
Katy’s Kettle Corn debuts at Target stores this month and an select retailers, including Safeway and Walgreens, beginning in mid-February.