While harvested in fall like other apples, Junami are made available in the winter for a variety of reasons including flavor and marketability, according to a company news release. One of the qualities of Junami apples is the capacity to build flavor while in storage much like the Lady Alice brand apples that are arriving in stores.
“The Junami apple offers the best characteristics of several varieties and combines them into one. It has been very popular in Europe, and we expect it to be a major apple brand in the United States in the next few years,” said Suzanne Wolter, director of marketing for Rainier. “We know that consumers especially like Junami apples because of their juiciness, crisp texture and well balanced taste.”
The Junami apple, the company says, is best described as having a special crisp, fruity character and is a real thirst quencher with its invigorating flavor. The flavor is slightly perfumed, with a balance of a fresh, tangy taste and crispy bite.
Until recently, Junami apples were only grown in northwestern Europe under stringent and controlled conditions. To guarantee a perfect taste and optimum quality, the company says, Junami apples are only cultivated in the best regions, like those in eastern Washington. Continuous quality monitoring ensures a flawless and authentic brand apple, according to the release.
The Junami apple originated in Switzerland. It is a cross between Idared, Maigold and Elstar. The Junami apple also is known for its excellent keeping qualities, the release says. Junami apples will be available in a greater number of select grocery stores across the country in the years to come.
Rainier Fruit Co. is the exclusive North American grower/shipper of Junami brand apples.