Kellogg Rolls Out New Frozen Food Options

Kellogg's Special K Flatbread Breakfast Sandwich

Kellogg Co. is introducing a lineup of new frozen food products.

“Kellogg is a leader in the frozen food category because of our keen insights into the needs of consumers,” said Michael Allen, president of Kellogg Frozen Food. “Whether it is a mom looking for a tasty breakfast option for her kids, or someone seeking satisfying meals that meet specific nutrition goals, we understand what brings consumers to the frozen aisle.”

New products, according to a company news release, include:

• Special K Flatbread Breakfast Sandwiches are available in three varieties (Sausage, Egg and Cheese; Ham, Egg and Pepper Jack Cheese; and Egg with Vegetables and Pepper Jack Cheese). These new sandwiches have between 180 and 240 calories and are good sources of protein and fiber. They are ready from the microwave in 90 seconds;

• Special K Red Berry waffles are low in fat and a good source of fiber;

• Eggo Drizzlers are home-style waffles with blueberry or strawberry topping packets included. Toppings contain 35 percent less sugar than traditional syrup; and

• MorningStar Farms Mediterranean Chickpea vegetarian burgers offer a meat alternative made with ingredients such as chickpeas, garlic, red onion and spinach. The burgers have 110 calories and 70 percent less fat than a regular burger and are a good source of protein.

Special K Breakfast Sandwiches currently are available at stores nationwide. The remaining new frozen food products from Kellogg will arrive at retailers during the first quarter of 2013.


About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.


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