The event will take place Friday, Feb. 1, with DJ Samantha Ronson and back-to-back live music performances by Pitbull and Flo Rida. The trio will rock a downtown New Orleans hotel that has been transformed into the ultimate party destination during Super Bowl week.
Texas Pete, a first-time sponsor of Rolling Stone’s Big Game event, will provide its signature three-pepper “zing” at a variety of spots during the weekend. The Winston Salem, N.C.-based company’s presence, according to a news release, includes:
• Serving as presenting host of the Food Tent and VIP menus at Rolling Stone LIVE, featuring dishes that are distinctively New Orleans, with the added spice of Texas Pete Hot Sauce;
• More than enough of the bold-balanced Texas Pete sauces at arm’s reach, so guests may finish off their menu selections;
• In VIP sections, celebrities, athletes and other special guests will be rockin’ with a Texas Pete-infused menu that include Crawfish Cakes and Oyster Shooters, among other items; and
• The Texas Pete cowboy will be on hand to snap photos with guests, including those in the “Cover of Rolling Stone Photo Set,” where guests will receive souvenir photos of their image on a cover of Rolling Stone; and a bevy of cowgirls will spice up the crowds throughout the night.
“Texas Pete Hot Sauce is honored to add a layer of excitement to an already festive weekend, by joining up with Rolling Stone in an event which we feel will set the standard for the way Big Game parties should be done,” says Glenn Garner, director of marketing for Texas Pete. “We know fans enjoy good food, good music and football—and of course the bold, balanced—and uniquely Southern—flavor of Texas Pete.”