YoCrunch has launched “Yopa!”, a new line of authentic, strained Greek yogurt. Yopa!, a contraction of Yo’ (short for yogurt) and Opa! (the Greek cheer for joy), will be available immediately nationwide for a SRP of $1.39/cup and $3.49/4-pack.
Yopa! will be available in vanilla and four fruit flavor combinations, including blueberry, strawberry, black cherry and peach. The Greek non-fat yogurt, which is high in protein, is made in the traditional way and from regionally-sourced milk.
Self-proclaimed life-long fan of YoCrunch, Gabby Douglas, the 2012 two-time Olympic gold medalist and 2012 Associated Press Female Athlete of the Year, will serve as the spokeswoman for Yopa! She is featured on the packaging and in advertising and promotions. The tagline for Yopa!, “Balance Perfected,” complements both Douglas’ athletic prowess and her zest for life, according to a news release.
“Growing up, I would always reach for YoCrunch because the variety of crunchy, flavorful toppings made me look forward to breakfast and it was something easy and affordable for my mom to give to me on the go,” said Douglas. “The new Yopa! cups are the perfect food for me to have before a morning workout because they are packed with protein and all-natural ingredients that fuel me up for hours.”