Last updated on August 31st, 2022 at 03:42 pm
Eckrich, part of John Morrell Food Group, a subsidiary of Smithfield Foods, has expanded its availability of its five varieties of Bacon Lovers Deli Meats. The new deli meat line made with real bacon is now available to shoppers in grocery stores across the United States. In support of the national expansion, Eckrich recently launched “The Best Idea Ever,” an industry-leading national advertising campaign complete with radio, television, digital, social media and in-store advertising elements that support the line.
The Bacon Lovers varieties available are: Bacon Covered Ham, Bacon Ranch Chicken Breast, Bacon Covered Club, Applewood Smoked Turkey Breast with Bacon and Peppered Bacon Covered Roast Beef. The products were first introduced in May 2012 and are now available to grocers and consumers nationwide.
“We have seen and heard a lot of interest in the Bacon Lovers line since our initial launch,” said Charles Gitkin, VP of marketing, R&D and innovation for the John Morrell Food Group. “It is because of this that we’re investing in a national campaign to bring awareness of these great products to a broader group of consumers, inviting them to the deli to try Eckrich Bacon Lovers Deli Meats.”
“The Best Idea Ever” campaign reinforces the notion bacon truly does make everything taste better, according to a company news release. The campaign will broadcast television and radio commercials through 10 months in 2013, including spots on the new hit show United States of Bacon airing on Destination America. The advertising campaign also includes unique in-store POS materials, as well as digital spots on Facebook and key recipe, food and entertainment websites.
“Bacon Lovers Deli Meats is a unique and fun product line in the deli category,” said Elizabeth Di John, brand manager of Eckrich Deli Meats. “People continually express their enthusiasm and excitement for bacon and for new ways to enjoy it. The campaign really captures this passion with what we think is the best idea ever, placing real bacon within the deli meats they already love.”
