Yellow Tail Introducing Three New Wines
Following up the launch of Sweet Red Roo in 2012, Yellow Tail Sweet White Roo is a white wine with tropical notes from a blend of Pinot Grigio, Sauvignon Blanc and Semillon grapes. Sweet White Roo is served chilled or mixed on its own or in white sangria. Suggested retail price: $7.99/750ml and $12.99/1L.
Big Bold Red bursts with flavors of ripe crushed raspberries and strawberries and a hint of vanilla, a company news release says. Suggested retail price: $7.99/750ml and $12.99/1L.
Pink Moscato is a “blush” Moscato with a smack of strawberry and floral notes and a kick of fizz, according to the release. Pink Moscato will launch in lhttp://www.theshelbyreport.com/wp-admin/post-new.phpimited release this month and be introduced nationwide in August. Suggested retail price: $7.99/ml and $12.99/1.5L.
“Yellow Tail Moscato and Sweet Red Roo were two of Deutsch Family Wine & Spirits’ most successful launches,” says Tom Steffanci, president of Deutsch Family Wine & Spirits. “Yellow Tail Moscato quickly became the fastest growing Moscato when it launched in 2011. Sweet Red Roo launched in spring 2012, and is already the No. 3 sweet red in the U.S.A., ahead of brands that have been in the market much longer.
“Our expertise is identifying consumer needs in the marketplace and fulfilling those needs with innovative new wines,” he adds. “Like all wines in the Yellow Tail portfolio, these wines are ideal for entertaining and casual meals. The flavors are brilliant and food friendly, and the price point is accessible. That’s why we say Yellow Tail is America’s go-to brand.”