New Faces For Iconic ‘Got Milk? Billboard Revealed
Just in time to celebrate National Girl Scout Cookie Day, the California Milk Processor Board (CMPB), the creator of “Got Milk?”, and the Girl Scouts in California revealed Friday the names and faces of the three grand prize winners of the Got Milk?-Girl Scouts Photo Contest during unveiling ceremonies held simultaneously in Los Angeles, Oakland and San Diego.
Three Girl Scouts—Eleanor Massey, 7, from Girl Scouts of Greater Los Angeles, Madison Glock, 6, from Girl Scouts of Northern California, and Maria Isabella Burritt, 10, from Girl Scouts San Diego—each won camp scholarships, $500 and their very own billboards congratulating them for winning the contest. The billboards showcase the three Girl Scouts.
“This contest commemorates the 15th anniversary of the print campaign we launched with the Girl Scouts in 1997,” said Steve James, executive director of the CMPB. “Eleanor, Madison and Maria Isabella are strong, healthy and confident young ladies who have demonstrated that they are great ambassadors for both Got Milk? and the Girl Scouts in California.”
The Got Milk?-Girl Scouts Photo Contest garnered more than 300 entries throughout the state. The three grand prize winners were selected from a pool of 24 finalists, who also each won a camp scholarship worth $350 for their efforts. The winning billboards will be up throughout the month of February and are available for viewing at the following intersections:
• Downtown Los Angeles—First Street and Beaudry Avenue;
• Downtown Oakland—Grand Avenue and Broadway; and
• Downtown San Diego—B Street and Eleventh Avenue.
The Girl Scouts Photo Contest, which ran from Nov. 5-Dec. 17, 2012, was inspired by an iconic print campaign that ran 15 years ago. It featured a 10-year-old Girl Scout who made an impression on Californians with her iconic uniform and an armful of cookie boxes, provoking the question, “Got Milk?” This new contest was open to all currently registered Girl Scouts in kindergarten through 12th grade belonging to one of the eight councils in California including Girl Scouts of Greater Los Angeles, Girl Scouts of Northern California, Girl Scouts of Orange County, Girl Scouts San Diego, Girl Scouts Heart of Central California, Girl Scouts of Central California South, Girl Scouts of California’s Central Coast and Girl Scouts of San Gorgonio Council. Each member submitted a photo with a caption of no more than eight words showcasing the contest prompt: How have Girl Scouts and milk helped them become strong, healthy and confident?