The Minnesota Grocers Association (MGA) has completed its 2012 “Minnesota’s Own” annual campaign to fight hunger in Minnesota. Faribault Foods has been recognized for the fourth year in a row as a Best Overall Support Silver Plate Award winner, the highest honor given by the MGA.
The MGA conducts an annual event in October, which brings together both food manufacturers and retailers in a joint program to raise awareness, funds and food contributions to help families across Minnesota. Since 2007, “Minnesota’s Own” has contributed more than 17 million meals to Minnesota communities.
Faribault Foods was recognized as a Silver Plate Award winner based on its contributions and in-store displays for its brands: Butter Kernel Vegetables and S&W Beans. As part of the event, Faribault Foods created a new campaign called “Can for a Can” that let consumers directly contribute to fighting hunger. For every can of Butter Kernel Vegetables or S&W Beans purchased in Minnesota in October, another can of food was donated to a Minnesota food bank. The campaign was embraced by consumers, resulting in more than 110,000 cans of food being donated to Hope For the City and Channel One food banks in Minnesota.
“We enjoy working with MGA members on this important program. We want to thank our loyal consumers who participated in this year’s program at their local grocers. With their support, we were able to deliver more than 110,000 cans of food-to-food shelves throughout Minnesota. Also, special thanks to Impact Sales who did a great job of displaying our ‘Can for a Can’ campaign in stores across the state. In addition to our food donations, we have also contributed $1,000 to Emergency Food Shelf Network in support of its mission to serve hunger needs in our changing communities,” said Jill Kupfer, director of marketing for Faribault Foods.
Emergency Foodshelf Network Executive Director Lori Kratchmer said, “The economic realities that face so many Minnesotan families today sometimes means seeking help for our most basic needs. More than ever, local food shelves and banks need the support of their communities to keep up with demand. This program has proven that together we can succeed in the fight to end hunger.”
“Minnesota’s Own” 2012 campaign brought together retailers, food manufacturers and community food banks and food shelves from across the state. More than 224 retail members and 13 manufacturers participated in the 2012 program. A variety of approaches were used to raise funds and food donations including encouraging customers to donate food items, contribute cash and the retailers prominently displaying the names of store customers who donated money.
Faribault Foods is a family-owned Minnesota food manufacturer, established in 1895. Today, the company operates manufacturing plants in Faribault, Cokato and Elk River. Products include Butter Kernel vegetables, S&W beans and Kuner’s Southwestern beans and vegetables.
In the featured photo at top: David Peterson, regional sales manager for Faribault Foods; Jamie Pfuhl, MGA president; Lori Kratchmer, executive director of the Emergency Foodshelf Network; and Jill Kupfer, director of marketing for Faribault Foods.