Post Foods Rolls Out New Cereal Featuring Sesame Street Characters

Sesame Street Cereal

Post Foods LLC is introducing Post Sesame Street Cereal, a whole grain oat-based cereal for children. For years, toddlers have started their mornings watching their favorite furry friends, Elmo and Cookie Monster, on Sesame Street; now they also can enjoy these characters at breakfast and snack times throughout the day, according to a Post news release.

New Post Sesame Street Cereal is available in two naturally flavored varieties: Apple and Banana. This oat-based cereal provides two-thirds of a toddler’s daily Whole Grains and contains nutrients to help support healthy brain development. Both varieties have 1g of sugar per serving and contain no artificial flavors.

“As a doctor who is also a mom to two young children, I’m thrilled to find a product that is a healthy option for my kids and was created with their specific nutritional and functional needs in mind,” said Dr. Roshini Raj, consulting physician for Post Sesame Street Cereal. “The Whole Grain content and fortification of nutrients like choline, iron and zinc are essential to a growing toddler’s diet.”

The “X” and “O” shapes in each box are specifically designed for little fingers to easily grasp and are formulated to melt in a toddler’s mouth quickly for safe and easy consumption, the release says. In addition, educational activities are featured on the back of each box, encouraging number and letter skills.

New Post Sesame Street Cereal is now available at Walmart and grocery stores nationwide.


About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.