A new product from a familiar beef brand is bringing something fresh to the retail meat case: branded ground beef. Tyson Fresh Meats Inc., the beef and pork subsidiary of Tyson Foods Inc., is extending its Star Ranch Angus beef line to include ground beef.
The new Star Ranch Angus beef chuck and round grinds offer consumers an Angus alternative for ground beef and will be sold in 1-lb. and 3-lb. pre-packaged chubs. The ground round also is available in a 5-lb. chub.
“Our new Star Ranch Angus ground beef offers important benefits to both consumers and retailers. Consumers can feel confident choosing ground beef from a brand they know and trust, and can count on the rich flavor and consistent tenderness that Angus beef delivers. Retailers get the case-ready convenience of pre-packaged chubs, plus the versatility of multiple size and leanness options,” says Kent Harrison, VP of marketing and premium programs for Tyson Fresh Meats Inc.
Tyson Fresh Meats Inc. will introduce the new grinds with a full-scale retail promotion that includes meat case signage, dividers, rail strips and a static cling. Consumer elements include an on-pack coupon for 50 cents off a Star Ranch Angus ground beef purchase and a recipe tear pad with easy ground beef recipes. Also included are VIP coupons allowing meat department employees to try either the ground chuck or ground round at home, hats, buttons and laminated pocket guides to help employees talk with consumers about the benefits of these new grinds. VIP coupons are limited.
Tyson Foods Inc., founded in 1935 with headquarters in Springdale, Ark., is one of the world’s largest processors and marketers of chicken, beef and pork. The company produces a variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 130 countries. The company has approximately 115,000 team members employed at more than 400 facilities and offices in the U.S. and around the world.