Steaz, a leading natural beverage company, revealed its entire line of rebranded packaging today. Now all Steaz USDA Organic, Fair Trade Certified energy drinks, iced teas and sparkling green teas come in illustrated recyclable aluminum cans that, the Doylestown, Pa.-based company says, cohesively reflect the brand’s core values and clearly indicate organic or zero calorie and flavor. The Steaz website also relaunched with the new look today.
Newly rebranded Steaz will start hitting store shelves now through April, when the previous brand packaging will be entirely phased out. Plus, Steaz Sparkling Green Tea will be entirely zero calorie and sold in these flavors: Black Cherry, Blueberry Pomegranate, Raspberry, Blood Orange and, introducing two new flavors, Root Beer and Steazy Cola. Earlier this year, Steaz transitioned to a 100 percent green tea-based beverage portfolio.
“Steaz has evolved over 10 years and today’s new packaging and web redesign reflects this while maintaining the core principals of organic, fair trade and green tea that Steaz was founded on,” says Steven Kessler, Steaz co-founder. “The new Steaz aesthetic makes choosing a healthy and refreshing beverage easier than ever by communicating at a glance the unique differences between each product and flavor.”
Vancouver-based strategic imagination firm, Toolbox Design, led the rebranding project.
“The new packaging aesthetic brings a whole new vitality to the line. We love how vivid the new look is. The intense colors and natural elements like green leaves and fruit give new life to the can,” says James Ducommun, president and owner of Toolbox Design. “It was all hand illustrated, so the aesthetic has a truly human touch—and a lively, thirst-quenching feel. The effect feels soft and alive, but intensely vibrant. It’s nature itself—only better. Just like Steaz.”