Van Holten’s is taking its most popular Pickle-In-A-Pouch, Big Papa, and making it available in a bulk-packed, 30-count barrel with pickle serving bags attached.
“We developed this pickle barrel for movie theatres but it’s a great fit for other concessions, delis, convenience stores and restaurants” says Eric Girard, Van Holten’s VP of sales and marketing. “Our fans can’t get enough Big Papa, Van Holten’s flagship Pickle-In-A-Pouch character. We like to have fun with our products and everyone recognizes Big Papa, making this a great extension of our brand.”
The Waterloo, Wis.-based pickle manufacturer says each barrel is guaranteed to contain exactly 30 pickles and has 30 wax paper bags attached for easy serving.
Van Holten’s has already received a commitment from Cinemark, one of the nation’s largest movie theatre chains, to carry the new bulk pickle item. Cinemark currently carries the Big Papa Pickle-In-A-Pouch in many of its locations.
Van Holten’s 30-count Big Papa Dill Pickle Barrel will be at retail outlets nationwide beginning in April.
Van Holten’s products are distributed in all 50 states and Canada and can be found at convenience stores, grocery stores, concessions stands and many other retail outlets.