Triscuit Introduces Brown Rice Crackers

MONDELEZ INTERNATIONAL BROWN RICE TRISCUIT LAUNCHES WITH ROCCO DISPIRITO

Triscuit introduces a new line of crackers made from real food ingredients. Brown Rice Triscuit starts with 100 percent whole grain brown rice and wheat and weaves in pieces of sweet potato or red beans, bringing a new taste to the mainstream cracker aisle.

By introducing brown rice to its wheat cracker, these new Triscuit crackers offer a lighter texture with a crispier crunch. The crackers are baked with delicious real ingredients and seasonings and are available in the five flavors: Brown Rice Triscuit seasoned with Tomato & Sweet Basil; Brown Rice Triscuit seasoned with Sea Salt & Black Pepper; Brown Rice Triscuit baked with Red Bean seasoned with Roasted Red Pepper; Brown Rice Triscuit baked with Red Bean seasoned with Savory Red Bean and Brown Rice Triscuit baked with Sweet Potato seasoned with Roasted Sweet Onion.

“Triscuit is beloved and trusted for its commitment to simple, wholesome ingredients, but we know our enthusiasts are eager for variety in flavor and texture,” says Katie Williams, senior marketing director at Mondelez International. “Brown Rice Triscuit offers a distinctive taste, accessible to everyone, using exciting, real ingredients like red beans and sweet potatoes.”

Rocco DiSpirito, known for his best-selling healthy comfort foods series Now Eat This! and his commitment to healthy lifestyle choices, joined Triscuit to unveil Brown Rice Triscuit to consumers with a special tasting event in Times Square April 3.

Triscuit remains committed to producing products baked with 100 percent whole grain with new Brown Rice Triscuit, which contains 21g of whole grain per 29g serving. Additionally, the new line of crackers is free of high fructose corn syrup, hydrogenated oil, cholesterol and artificial flavors. Brown Rice Triscuit are available in the cracker aisle at retailers nationwide and sell for a suggested retail price of $3.69.

Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. For more information, visit www.mondelezinternational.com.

 

In the feature photo at top: Rocco DiSpirito unveils new Brown Rice Triscuit products in Times Square.

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