Aldi Introduces Exclusive Premium Product Line
Aldi is launching a premium brand called ”Specially Selected.” Identified by its packaging, the brand features a range of specialty products available periodically throughout the year—from German coffees and gourmet pastas to premium meats and cheeses.
Aldi first launched the Specially Selected line in Europe. In the U.S., Aldi is introducing many of the Specially Selected products through its Special Buy Program, available while quantities last.
“At Aldi, our focus is on delivering the highest quality products at the lowest possible prices,” said Chuck Youngstrom, president of Aldi. “Now, with our exclusive Specially Selected line, we’re able to offer the more than 25 million customers who shop our stores each month gourmet foods at Aldi everyday low prices. Each Specially Selected product was developed with exceptional taste at an excellent value—helping to meet our customers’ increasing demand for premium, quality food at affordable prices.”
“I love the fact that the Specially Selected line is showcasing a wide variety of specialty items—everything from gourmet vinaigrette dressings and Havarti, feta and blue cheeses to salami and top crusted flounder—allowing loyal Aldi shoppers like me, access to gourmet shopping choices without having to make that extra stop,” said food stylist Janice Stahl.
Sampling of ‘Specially Selected’ products
• Specially Selected Havarti—plain, dill, jalapeno ($2.99/8 oz.)
• Specially Selected Blue or Feta Cheese Crumbles ($1.99/5 oz.)
• Specially Selected Goat Cheese Log—plain, honey, garlic & herb ($1.99/4 oz.)
• Specially Selected Premium Roast Ground—Regular or Mild Coffee ($4.99/17.6 oz.)
• Specially Selected Gourmet Vinaigrette Dressings ($1.99/12 oz.)
• Specially Selected Pizzelle Cookies ($2.99/7 oz.).