Hilton Head’s First Kroger Marketplace To Anchor $74M Development

Kroger in Hilton Head, S.C.

Construction began last week on a joint venture between Kroger Real Estate and Blanchard & Calhoun Commercial at the Shelter Cove Towne Centre, a 42-acre mixed-use development on Hilton Head Island, a popular tourist destination on the South Carolina coast.

The $74 million project will be built in three phases. Upon completion, the first phase will include the redevelopment of the existing shopping mall into an upscale walking village encompassing 290,000 s.f. of retail, restaurant space and the first Kroger Marketplace on Hilton Head Island. The second phase will incorporate a five-acre park that will connect with the existing 12-mile trail system on Hilton Head Island. The final phase will add 210 waterfront apartments.

“We are very excited about the future and the successful opening of this amazing energy center for Hilton Head Island which will generate millions in revenue for retailers, restaurateurs, hotels, tourist attractions, partners and the city. At the same time, creating a vital hub for people to congregate,” said Michael Schlotman, CFO of The Kroger Co.

Zoning for the center was approved by the Hilton Head Island Town Council in December. With anchor tenants Belk and Kroger in place, the partnership is pursuing commitments from retail, restaurant and service tenants to occupy space at the development.

Upon completion, the Shelter Cove Towne Centre is expected to create more than 450 jobs and generate $5.1 million in annual sales tax revenue.

The new Kroger will be the largest grocery store on Hilton Head Island at 87,588 s.f. and will feature an expanded selection of groceries, a Starbucks coffee kiosk, full-service Murray’s cheese shop, freshly prepared sushi, a bistro with chef-prepared meals with indoor and outdoor seating available, a walk-in beer cooler with Growler station, expanded wine selection with a wine steward and a drive-thru pharmacy window. The store also will have an outdoor seasonal selling area and bike repair stations on the sidewalk unique to this location.




About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.