Brookshire’s Completes Kaye’s Remodels In Louisiana Towns

Brookshire Columbia

Brookshire Grocery Co. held grand openings for three Louisiana stores earlier this month. Though the former Kaye’s Food Market stores have been operating since Brookshire purchased them last November, now they have been refreshed and christened by Brookshire.

The first, a Super 1 Foods banner store, had its grand reopening in Winnsboro on May 1 at 9 Fair Ave. A ribbon-cutting ceremony was held and featured Winnsboro Chamber of Commerce President Dustin Wright and Brookshire Grocery Co. President and CEO Rick Rayford. Super 1 Foods Store Director Josh Black presented donation checks totaling $1,000 each to Franklin Parish High School and Dixie Youth Baseball.

The 48,238-s.f. store has new exterior signage and paint, new interior paint and modern décor, new carousel checkstands and updated bakery and deli departments with new equipment. In addition to fresh bakery and deli services, the store offers a full-service meat department with fresh cuts prepared daily. Fitting in with the area’s Cajun and Creole cuisine, the Super 1 offers specialty meat items like Cajun-stuffed pork chops and chicken as well as products that are either locally grown or “Certified Cajun” Louisiana agricultural product.

To help shoppers watch their budgets, the store offers its “Super Shockers” program, where select non-advertised items are heavily discounted, and the “Wall of Values,” an area near the store’s entrance that features affordable, quality products. The products located in the Wall of Values are displayed on pallets to save on labor, which provides lower operating costs that are passed on to customers.

“We are pleased to offer exceptional value and great service to our new customers in Winnsboro,” Rayford said. “We look forward to building strong ties with the Winnsboro community, and appreciate all the support we have received so far.”

On May 8, Brookshire held the grand opening for its new Brookshire’s banner store at 817 W. Court St. in Winnfield.

The 27,110-s.f. store features a modified storefront, new exterior signage and paint, more modern interior and new checkstands. Fresh bakery and deli services, including fresh rotisserie chicken prepared daily, are part of the refurbished store. It offers boudin and Cajun seasonings and Louisiana products.

Brookshire’s offers special savings through yourpoints, its exclusive reward program that allows customers to earn points for purchases and redeem them for savings on groceries by using their ThankYou Card, the store’s frequent shopper program card. For every 500 yourpoints earned, customers receive a 5 percent discount on a grocery purchase (certain restrictions apply).

Brookshire’s VP-District Manager Jerry Jarrard presented donation checks totaling $1,000 each to Pine Belt Head Start, Teen Challenge International Louisiana and Winn Community Food Pantry.

May 8 also was grand opening day for the new Brookshire’s Food Store at 7713 Hwy. 165 in Columbia. An official ribbon-cutting ceremony, also attended by Rick Rayford, Brookshire’s president and CEO, was held at 3 p.m. and featured Caldwell Parish Chamber of Commerce President Beth Hefner and Columbia Mayor Charles Simons. Brookshire’s Store Director Jason Audirsch presented donation checks totaling $1,000 each to Columbia Elementary School, Giving Spirit Food Pantry and Caldwell Parish High School.

The 26,324-s.f. store received the same treatment as the Winnfield store. In addition to fresh bakery and deli services, the store offers fresh prepared foods including rotisserie chickens, ribs, pulled pork sandwiches and honey-dipped breaded chicken sandwiches. The store also offers a variety of fresh flower arrangements as well as the shopper rewards program outlined above.

Brookshire Grocery Co. operates 154 stores in three states—Texas, Louisiana and Arkansas—with three distribution centers and seven manufacturing facilities.

In the featured photo at top: Celebrating the newly remodeled Brookshire’s store in Columbia is a large group that includes Brookshire chief Rick Rayford and Caldwell Parish Chamber of Commerce President Beth Hefner and Columbia Mayor Charles Simons.

Brookshire Winnfield
The May 8 grand opening of this Brookshire’s in Winnfield, La., featured Winnfield Mayor B.R. Audirsch and Brookshire Grocery Co. President and CEO Rick Rayford.



About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.

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