Crunch Pak, a leader in fresh sliced apples, is headed for a yearlong run on Broadway as the company participates in a marketing campaign that puts its fresh apple product portfolio on display on an electronic billboard in the heart of New York City’s Times Square.
The billboard, located at 1541 Broadway, is the only bi-directional screen in Times Square with screens that measure 10 feet by 90 feet. The first Crunch Pak ad will start running later this month and will appear more than 17,000 times over the agreement period.
“The screens reach out over the sidewalk to engage millions of people every day,” said Tony Freytag,
SVP of sales and marketing. “This particular billboard is located in the heart of Times Square and is the only screen that you can see from all corners of the square due to its unique bowtie-shaped design.”
Times Square is a major commercial intersection in New York City, at the junction of Broadway and Seventh Avenue, stretching from West 42nd to West 47th Streets. More than 1.5 million people pass through Times Square daily; with an average of more than 547 million visitors annually.
The campaign’s ability to reach millions of people from across the U.S. is what appealed to Crunch Pak, according to Freytag.
“We are in 18,000 stores across the country and the billboard gives us an opportunity to reach a cross-section of our consumers as well as our local shoppers in New York City who can find us at places like Shoprite, King Kullen, Target, Walmart, Costco and through FreshDirect,” Freytag said.“We have the flexibility to tell all the many stories we have in 15-second increments.”
In addition, the billboard is visible by television viewers of the Macy’s Thanksgiving Day parade—generating millions of additional media impressions, Freytag reveals.
“This campaign is our opportunity to show our retail partners that we support them by doing what we can to build awareness for Crunch Pak as a national brand,” Freytag said.