East Riding Farm Brings Popovers To The U.S.

East Riding Farm's Popovers

East Riding Farm is introducing Popovers to grocery shoppers in the U.S. The popovers are made from a traditional English recipe and provide a golden, crispy, bread-like complement to stews, soups, desserts and other dishes.

Popovers are light, airy rolls baked with a central depression for adding a favorite filling. Made with only a handful of ingredients, East Riding Farm’s All Natural Popovers are easily prepared, requiring only 4 minutes in a preheated oven to go from freezer to tabletop.

East Riding Farm offers three sizes of Popovers: Bite-size, for appetizers, hors d’oeuvres and snacking; Regular size, an alternative to biscuits, croissants, pasta or rice; and Bowl-size, a light alternative to bread bowls, flan casings and ice cream cones.

“We are very excited to introduce popovers to the U.S. because of their countless uses, thanks partly to the range of sizes available but also thanks to the almost endless eating occasions they can enhance,” says Amanda Moorhouse of East Riding Farm. “There is nothing quite like a popover. They lend themselves to creativity in the kitchen, make a tasty complement to most other foods and bring excitement to almost any meal you can think of.”

East Riding Farm’s All Natural Popovers are available at H-E-B, Central Market, Shaw’s, Harris Teeter, Rouses Supermarkets, Fiesta Markets and select Whole Foods Market stores nationally as well as a variety of natural food retailers nationwide.




About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.