Food Lion said today that it has made significant investments in 178 stores in five states, including Delaware, Maryland, Pennsylvania, Virginia and West Virginia. To support these efforts, the company also created 800 new jobs. The investments, the Salisbury, N.C.-based company says, are based on customer feedback and will continue to position the Delhaize America-owned company for future success.
Food Lion reports its investments offer customers lower prices on 6,000 items throughout the store and access to quality store brand products at new lower prices, including the company’s My Essentials products. The company also says it improved its produce offerings as part of the “Fresh From the Field” initiative.
“Customers will experience better quality, enhanced freshness and expanded variety in Food Lion’s produce section,” a news release says. “In addition, Food Lion’s produce is backed by a double-your-money-back guarantee. Also, customers should have an easy and convenient shopping experience, such as faster checkout.”
A list of the 178 stores is available here.
To celebrate the launch, Food Lion is holding grand re-opening festivities at all the stores, including providing the first 50 customers at each location with a bag of free groceries today through Saturday, May 18.
The company also plans to kick off a week of giving by donating fresh produce and store brand products to local charities, including $5,000 to the Maryland Food Bank in Baltimore; $5,000 to the Delaware Food Bank in Milford; $5,000 to the Fredericksburg Food Bank in Fredericksburg, Va.; and $5,000 to the Capital Area Food Bank in Washington, D.C. In addition, Food Lion says will continue working with these food banks in its ongoing efforts to fight food insecurity and relieve hunger in communities. By the end of 2013, Food Lion is on track to donate more than 245,000 pounds of food in these markets.
With today’s announcement, more than 800 Food Lion locations have received these investments, representing nearly 80 percent of its store base, over the past few years. The company launched 167 stores in the Raleigh and Fayetteville, N.C., markets in May 2011; 268 stores in March 2012 in Virginia, West Virginia and the outer banks of North Carolina; and 269 stores in its hometown markets of Salisbury, N.C, and Charlotte, N.C., in July 2012.
Food Lion was founded in 1957 as Food Town in Salisbury and has since grown to more than 1,100 stores in 10 states.