United Supermarkets LLC’s March of Dimes scan tag promotion helped raise more than $57,000 for March of Dimes, an organization with a mission to prevent birth defects, premature births and infant mortality.
From April 17-27, customers had the option of adding a donation to their grocery bill at checkout. The following is a breakdown of funds raised in each of United’s regional areas:
• Stores in the Lubbock area raised $23,070.91;
• Stores in the Amarillo area raised $19,095.22;
• Stores in the Abilene area raised $7,148.53;
• Stores in the Wichita Falls area raised $4,387.21; and
• Stores in the Dallas-Fort Worth area raised $3,986.49.
“We want to thank our guests for helping us raise such a significant amount on behalf of March of Dimes,” said Shelby Crews, community relations manager for Lubbock, Texas-based United Supermarkets. “We know this goes a long way toward helping them reach their goal of decreasing the national premature birthrate to 9.6 percent before 2020, and we are honored to support such a worthy cause.”
According to the National Center for Health Statistics, the U.S. infant mortality rate fell in 2011 to 6.05 infant deaths for every 1,000 live births, an all-time low. About four million babies are born in the U.S. each year, and the March of Dimes has helped each one through its research, education vaccines and breakthroughs, according to a news release.
Participating stores included all United Supermarkets, Market Street and Amigos locations in West Texas and the Dallas-Fort Worth area.