Safeway Raises $10.8M In April For People With Disabilities

Safeway's thank you art/image

Safeway Inc. and The Safeway Foundation raised and donated more than $10.8 million in April for Easter Seals, Special Olympics and a range of other charities that support people with disabilities.

This year’s campaign brings the total donation from the annual Support for People with Disabilities campaign, along with other fundraising activities, to $150 million to benefit some of the most respected and prominent charities that help people with disabilities live fuller lives.

“We are extremely grateful for each and every contribution that will help improve and transform the lives of countless people and ensure their disability doesn’t define their lives or limit their personal potential,” said Larree Renda, Safeway EVP and chair of The Safeway Foundation.

Each of the company’s Safeway, Vons, Pavilions, Dominick’s, Tom Thumb, Randalls and Carrs stores collected donations at checkstands throughout April. In addition, the company and The Safeway Foundation partnered again with Rebuilding Together, the nation’s leading nonprofit providing critical repairs and accessibility upgrades to low-income homes and community centers, to renovate nine homes and nonprofit centers serving seniors and/or people with disabilities.

The more than $150 million raised over the years has financed or supported numerous projects. Funds donated by Safeway’s customers have:

• Trained Easter Seals staff across the country to help expand visibility of early intervention programs, which are critical for special-needs children, especially those with autism or other disabilities;

• Supported 23 Special Olympics programs in 22 states;

• Helped Easter Seals provide more than 37,000 hours of after-school care and other services for children with developmental disabilities in the San Francisco Bay Area through Easter Seals’ Kaleidoscope program;

• Provided free training and competition opportunities to more than 13,000 Special Olympics athletes in Arizona;

• Helped Special Olympics Colorado expand to provide sports training to an additional 806 athletes; and

• Financed the renovation of 20 homes and 12 nonprofit centers nationwide through Rebuilding Together, benefiting nearly 5,500 individuals across the country. More than 1,800 Safeway employees donated more than 15,000 hours volunteering on Rebuilding Together projects.

“Year after year, Safeway’s employees and customers go the extra mile to support Easter Seals services for children and adults with disabilities,” said James E. Williams, president and CEO of Easter Seals. “We are proud of the positive impact for our clients, and the families that love them, made possible by our good friends at Safeway and The Safeway Foundation.”

“We are thrilled with the results of Safeway’s campaign for people with disabilities,” added Special Olympics President and COO Brady Lum. “On behalf of more than 550,000 Special Olympics athletes in North America, I want to thank the Safeway store employees who tirelessly supported the campaign and the Safeway shoppers who made generous contributions to help ensure that their local communities are ones where all people are accepted, welcomed, and celebrated for their gifts and talents.”


About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.