After nearly 35 years in the industry, Kraft Foods Group’s Bob Lim, VP-West Area, will retire in mid-July.
“It has been an incredible journey over these last 30 years with Kraft,” Lim told The Shelby Report. “I’ve had the privilege to work with the most dedicated and brightest minds in the industry through enormous changes over the years. The new Kraft Foods Group is in a great position to thrive in an ever-evolving and exciting industry.”
Lim started his career in the industry in 1978 working nights at Safeway stores in Los Angeles through his college years. In 1983, upon graduating from USC, he moved from the retail side of the business to CPG with General Foods (eventually Kraft Foods). Throughout his career at Kraft, Lim has moved eight times and held various headquarter and field positions across the country before settling in Northern California in 2000.
“While my wife Susan and I look forward to spending more time together as a family, I will be forever indebted to my company and my industry for the opportunities, which were presented to me professionally and personally,” Lim said. “Even while retired, I look forward to continuing to support the educational and mentorship programs of an industry that has given me so much.”
Lim currently serves on the USC Marshall School of Business Advisory Board and on the board of the Organization of Chinese Americans, a Washington, D.C.-based nonprofit advocacy group dedicated to the economic, social and political wellbeing of Asian Pacific Americans. In 2011 he was inducted into the California Grocers Association Educational Foundation Hall of Achievement, and in 2012 was recognized with the Spirit of Hope Award by the City of Hope Food Industries Circle. Over the years Lim has been a supporter and advocate for the many educational and industry sponsored associations in the West.
Kraft Foods Group Inc. is one of North America’s largest consumer packaged food and beverage companies with annual revenues of more than $18 billion.