Clif Bar Expands Portfolio With New Sierra Trail Mix Energy Bar
Clif Bar is making available nationwide Sierra Trail Mix, the newest flavor in the company’s flagship product line. Sierra Trail Mix is the first Clif Bar flavor made with sustainably grown cocoa from Rainforest Alliance Certified farms and will carry the frog seal on package, the Emeryville, Calif.-based company says. The Clif Bar portfolio now offers 17 flavors for athletes to push further with sustained energy.
Sierra Trail Mix is crafted with crunchy peanuts, chocolate, raisins and pumpkin and sunflower seeds to create a balanced sweet and salty flavor profile inspired by the classic trail mix combination. Like all Clif Bars, Sierra Trail Mix provides a nutritious blend of carbohydrates, protein and fiber for sustained energy during athletic adventures, according to the company.
Clif Bar & Co.’s collaboration with the Rainforest Alliance continues the company’s standing commitment to help create a healthier, just and sustainable food system. Each Sierra Trail Mix package features the recognizable frog seal that guarantees the use of sustainably grown cocoa from Rainforest Alliance Certified farms. The remaining flavors of Clif Bar made with cocoa ingredients from certified farms will appear in stores in the coming months.
Made with 70 percent organic ingredients, the nationwide availability of Clif Bar Sierra Trail Mix coincides with Clif Bar & Co.’s 10th anniversary of using organic ingredients. Sierra Trail Mix is available at grocery, natural food and specialty retail stores nationwide (SRP $1.39).