Black Gold Farms—a fourth-generation, family-owned farm—will introduce the new product this summer: a package of red potatoes paired with one of three McCormick Produce Partners seasoning blends: Roasted Italian Herbs, Roasted Onion and Garlic or Roasted Garlic and Rosemary.
“Unlike other convenient potato products that have to be refrigerated or require special packaging, these new clamshells offer consumers the benefit to see the fresh potatoes with great flavor options that are convenient to make. They are the perfect complement to any home-cooked meals,” said Glen Reynolds, national director of produce sales for Black Gold Farms.
The pairings are designed to reduce prep time and eliminate the guesswork in making fresh potatoes, he said. The clamshell packaging is designed to maintain the quality and freshness of the red potatoes. When the at-home cook is ready, he or she rinses and cubes the potatoes, tosses them with oil and adds the spice packet, which is included in the container, and bakes.
“Rinse. Cube. Season. Bake. No need to measure or get out other ingredients. It doesn’t get much simpler than that,” Reynolds said.
The new products—and a complimentary high-graphic free-standing retail display—are an extension of Black Gold Farms’ “Better with Reds” campaign, which features several customized retail tools like in-store point-of-sale materials, social media, a consumer-based microsite at www.betterwithreds.com and other consumer-specific value-adds that highlight the versatility, flavor profile and nutritional benefits of red potatoes.
Black Gold Farms will work with retailers and cross-merchandising partners to customize the promotion of these new red potato products for their stores.