Solutions Consulting’s Dragoo Receives 2013 IDDBA President’s Award

Steve Dragoo

Steve Dragoo, president of Solutions Consulting Inc., received the 2013 International Dairy-Deli-Bakery Association’s (IDDBA) President’s Award during the Dairy-Deli-Bake 2013 event held earlier this month in Orlando. Voni Woods, chairman of the board of directors for the IDDBA and senior director of deli at Giant Eagle Inc., selected Dragoo for the honor, which recognizes distinguished service or contribution to the industry and honors those who have led with vision and dedication.

In presenting the award June 4, Woods said: “The IDDBA President’s Award is given to an individual who has made an extraordinary commitment to serving a cause, an organization, an industry or a country.

“Steve Dragoo has worked in the food industry for over 30 years. His focus has always been on helping businesses improve their customers’ experience. Through his company, Solutions Consulting, Steve has developed a number of customer-focused training programs.

“His hard work, his enthusiasm and his dedication to helping others are the reasons for his success. His important contributions to the industry have been invaluable to many companies, both large and small.

“In recognition of his passion and enthusiasm for excellence, and on behalf of the International Dairy-Deli-Bakery Association and our grateful industry, we are delighted to present the 2013 IDDBA President’s Award to Steve Dragoo.”

During his 30-plus-year career, Dragoo has worked for major retailers and for two of America’s largest food companies. As president of Solutions Consulting, which he also founded, he has advised and trained some of America’s most respected retail supermarket chains and food manufacturers, helping them tell their stories, formulate winning strategies and continue to win during challenging economic times, according to IDDBA.

Dragoo regularly blogs on the business experience, is frequently interviewed by food industry publications and recently completed “Your Best Store Now,” an e-book offering “99 Ridiculously Easy Tips for Creating a Great Supermarket Experience.”

Since early 2001, Dragoo’s focus has been to develop and refine a “Customer Experience-Specific” training model. Using myriad resources and field testing, he has developed a flexible framework for customized customer experience training that can be adapted and applied to virtually any industry and across a wide spectrum of business situations.

In recognition of his work integrating experience principles into his company’s portfolio of training offerings, Dragoo was the 2007 recipient of the Experience Management Achievement Award presented by Joe Pine and Jim Gilmore, co-authors of “The Experience Economy.”

Dragoo and his wife of 34 years, Nancy, live in Franklin, Tenn., near their three children and three grandchildren.

IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese and supermarket foodservice industries.


About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.